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Kesem
Kesem is a nationwide community, driven by passionate college student leaders, that supports children through and beyond their parent’s cancer. Along with year-round support, the main program of Kesem, Camp Kesem operates over 125 free summer camps in 45 states for children ages 6 to 18 who have been impacted by a parent’s cancer.
Role: Director of Alumni, Marketing, and Public Relations
June 2020 - June 2021
What I did: Maintained specific branding guidelines such as logo, look, and upheld the mission. Displayed expertise in marketing a brand to new and existing constituents through online portals and in-person events. Oversaw 3-person team who ran all accounts.
What I learned: A good brand book makes or breaks it. And a great manager gives all team ideas the attention they deserve.
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